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Email Campaigns Process

Template Design

We work with you to develop a professional campaign template to truly reflect your event or corporate brand. Add images, link to specific pages, and more! All of our templates are optimised to display correctly in leading email clients.

Already have your newsletter? You are welcome to develop and supply your own html template but there is more to this than meets the eye. Please refer to our guide to Getting the Creative Right.

Database Management

Next we import your database of email addresses or a complex spreadsheet of subscription data into our email marketing software. We streamline your database by removing any duplicates and fixing incorrect email addresses. Why not personalise your mailings with the optional field data.

Permission to Broadcast

We require access to Confidential Information for the purposes of broadcasting electronic communication, via email, on your behalf. In order to broadcast your campaign we require your signed confirmation that you have permission, from each recipient, under the SPAM Act to deliver this form of communication to them. At this stage you will need to provide your Permission to Broadcast.

Check for Spam

A comprehensive spam check is carried out on all campaigns before deployment. Along with a spam count number you will receive a detailed break down of every item that was found in your mailing that may indicate your mailing as being spam. You can then adjust your mailing as needed to improve your spam count.

Broadcasting

Once your campaign has been designed, built and tested, we send you a link to your online version for approval. Once the campaign has been approved we will ask you to provide the necessary Campaign Information. Once received we deploy the campaign for you.

Campaign Report

Quickly view the success of your email campaign by viewing the general campaign reports. This allows you to quickly see the success rate, clicks, reads, bounces, unsubscribes and more.

EventCampaign automatically manages unsubscribes in compliance with The Australian Spam Act.

Contact us to discuss your email marketing requirements and let us show you how EventCampaign can benefit you.

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